Music producer/video director Spiff TV just dropped a new single “Thinkin”, but that’s not all he has up his sleeve. We had a chance to chat with the man himself, and you definitely want to hear what he had to say.
Spiff got his start in the music industry in Orlando around the age of 16-17, when he began carrying crates for DJ Nasty. Working for DJ Nasty, who has produced hits such as DJ Khaled’s “All I Do is Win” and “Wild Thoughts”, Spiff began experimenting with beats and visuals himself. Soon after, he began working closely with Rick Ross, which only fueled his hunger for success.
Simply being a fly on the wall helped him learn the game and gained contacts with some of the biggest names in the industry. Eventually, he became the go-to-producer for artists such as French Montana, Drake, and more.
The Union, Spiff’s highly anticipated album, has been in the works for about four years now. When asked why it has been such a long process, the answer was simple. Once he began working on the album, “The Latin boom wasn’t having the effect it is now… it took time to get verses.” Also, choosing what records to put on the album was tough. Tracks were switched out many times that many ended up being cut from the project altogether.
The Union contains a mix of the trap artists from both America and Latin America. Growing up, Spiff was always submerged in both cultures, and wanted to merge the two. “Being Dominican and Puerto Rican, I wanted to bring the two [industries] together,” he explained. “I had to do it for my people.” Doing so resulted in a number of anticipated collaborations not seen on your typical hip-hop project.
One of the tracks, “Thinkin”, recently dropped and it features three of the hottest artists in the game: Future, Bad Bunny, and Annuel AA. With a deep contact list, you can only imagine how difficult it would be to decide who goes on what track, but for Spiff, it comes easy. “It all starts with with the beat. From there, I envision what artists would be good on the track.” He also admits working with Future makes things come together quick. “Future kills any track he’s on. I played ‘Thinkin’ for him and he knocked it out in like 5-10 minutes.”
As if the track wasn’t dope enough, the visuals mirrors the epicness of the song. In order to create a video, Spiff needed a way to bring all of the artists together, but found it almost impossible with Annuel AA currently in jail. “Growing up, I always watched shows like Pokemon and Dragonball Z, so the idea of Japanese animation popped in to mind.” With the help of D’Art Shtaji, the cartoon-like video was designed and brought to life.
So, what’s next for Spiff? Moving forward, we can expect to see collaborations with artists such as Fabulous, T.I., Chris Brown and more. He also has a film currently in production, so stay tuned for that.
As for The Union, we have not been given an official release date, but with Spiff’s birthday on May 14, we can hope to see it sometime in the near future.